Macro steps:

• Definition of an agreement Between The Governance bodies of a territory and Destination Italia Spa;
  
• Product Department activities that defines the lines guides vocations of the territory as a direction for digitization and mapping activities carried out by the Local Expert;
• A series of events in New York dedicated at the presentation of each destination That provides for a final vote by one audience of professionals carefully selected . In the same occasion it will come Go to Market announced ( start from the distribution in the markets international tourism);

• Awarding of the first prize Italy Masterplace In the course of an event final in NY in which the first three destinations in order of vote , in front of a VIP jury, they will have the opportunity to compete the ambitious recognition.